About us
Our team of professionals shares a passion for quality and customer-focused solutions
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Markus Haefeli
Markus, founder of Autociel SA in 2002, has over 20 years of experience in the automotive industry. A recognized specialist in the purchase, sale, and import of vehicles, he also serves as Vice President of the VFAS (Swiss Association of Independent Car Dealers). A visionary, he created Bourse-CO₂ SA in 2012, an innovative platform enabling automotive professionals to optimize their imports, reduce CO₂ penalties, and benefit from attractive bonuses. Thanks to his tailored approach for dealerships and expatriate clients, Markus has established himself as a key player in Switzerland in the trade and import of used vehicles. Expertise, network, and customized solutions: Markus leverages his know-how to help automotive professionals strengthen their competitiveness and expand their opportunities.
Adrien Spertini
With over 10 years of experience in the automotive industry, Adrien is a true all-rounder. From delivery planning and customer contract drafting to strategic sales consulting, he masters every step of the process with precision and efficiency. Appreciated for his patience, professionalism, and infectious good humor, Adrien transforms every interaction into a positive experience. His dynamism and commitment to service are reflected in his impeccable work and long-term client relationships. Adrien, the trusted partner for dealerships and importers who demand reliability, responsiveness, and excellence every day.
Pao Ly
As Head of Marketing Strategy, Pao also oversees the optimization and smooth operation of internal processes. A true project manager, she is committed to developing and implementing innovative ideas that drive the growth of both the team and the company. With a methodical approach and a keen eye for detail, she ensures the delivery of high-performing, coherent, and fully objective-oriented projects. With her infectious energy, enthusiasm, and collaborative spirit, Pao infuses each project with a positive dynamic, making her a key pillar for the organization’s success and competitiveness.